More than a design editor, Petite Friture is a generous and free state of mind
A new creation only has value in that it is shared by all…
Design Editors are the cornerstone of the relationship between designers, manufacturers and clients; they push design to new realms, composing unique collections to be manufactured by industrial partners that share the same sensitivity for demanding design. Constant interaction brings each project to life and is essential at each step: select, manufacture, and market.
Petite Friture has forged unique bonds with each designer (roughly 40 over 10 years). Each year sees 10 to 15 new creations; the challenge resides in maintaining a consistent editorial line while constantly pushing boundaries.
Manufacturers are essential in overcoming technical challenges and finding smart ways to take one-off pieces and make them reproducible.
Over the past 10 years, the Petite Friture team has come to form a family that is now 30 strong. In house, the brand has fostered an environment built around open communication and mutual assistance… a vision in line with the brand’s ethos.
Design edition is all about people…